I’ve had a love/hate relationship with Fender over the years. When I’ve loved Fender, I’ve really loved them, and when I’ve hated them, I’ve really hated them. Right now, I’m really hating them. I’m just aghast at the prices they’re charging for their new gear! This Champ ’57 Reissue from the Fender Custom Shop lists at $1295 with a street price of $999! This for a 5 Watt amp with a diminutive 8″ speaker.
Make no mistake: The parts for this cost less than $400! This pricing is absolutely outrageous. Yeah, I’m familiar with its history, blah, blah, blah. And even though I’m no electronics dude, and couldn’t possibly construct an amp myself, I know a few manufacturers who build hand-wired amps with more power and GREAT sound for even less!
Take for instance, the Aracom VRX22. This is a hand-wired, 22 Watt amp that simply kicks freakin’ ass, and the head sells for $895! Then, there’s the upcoming release of the Reason Bambino. This is an 8 Watt amp that will sport that distinctive Reason sound. This head costs $699! It’s my next amp.
I’m sorry folks, this is the same issue that I had with the Fender Roadworn series of guitars. I’m not really in to reliced guitars, but there’s no way I could justify paying $999 for a freakin’ MIM guitar, especially when I paid less than $400 a couple of years back for my MIM Strat.
MAYBE Fender’s production costs are much higher than the smaller run manufacturers (not likely), which is how they justify the price-point for this amp. But this amp is nothing special from my point of view, and as I mentioned above, the parts for this cost less than $400. Lots of people have built 5F1-based amps. Look at the Valve Train Amps Concord. This is a 6 Watt point-to-point, hand-wired combo with a 10″ speaker. It sells for less than $500.
Go ahead, you can argue all you want about the classic sound and history of the Fender ’57 Champ reissue. But to me, Fender’s just again trying to trade on nostalgia. If that’s what floats your boat, more power to you – and mind you – I’m not questioning the quality or the tone of this classic. It has done much to contribute to the sounds of rock and roll. I just want to make it very clear that there are clear alternatives out there that may not have the name but undoubtedly have great tone, and watt-for-watt, and dollar-for-dollar have A LOT more value.
Note that I have the Champ 600 and it is one of my all-time favorite amps. But it has limited usability outside of my home studio. And that’s another thing that bugs me about the ’57 re-issue. It’s a hefty price to pay for an amp that would see limited if any use outside of my studio.
Like I said, if this floats your boat, and the price of this classic reissue, more power to you. For me, I demand a lot more value for the money I pay.
I’m still not sold on this amp, even though I have indeed played it, and it has some real vintage mojo. The sounds it produces are fantastic, but I still can’t justify buying it for the price Fender wants for it. Besides, I’ve seen some late-50′s originals that sell for the same price on EBay! I would buy one of those before I’d buy the re-issue.