
This is a bit of a continuation of my previous article about not getting fooled by pedigree. While I was singing the praises of a Saint Guitar Goldtop Benchmark that I was testing, my buddy commented to me, “You sure about wanting to get one of these? It’s gorgeous, and it plays and sounds amazing, but the problem I have with most boutique guitars is I’m not sure how well they retain their value. What if I wanted to sell it later on? Would I get what I paid for it? Will it appreciate in value?”
All valid concerns, but I simply replied that it’s all about your perspective: Are you a collector or a trader?
If you’re a collector, chances are you obtain gear to keep it and use it for a lifetime, or even just hang it on a wall (I know of someone who has 300+ guitars, most of which he never plays). I consider myself a collector. And from that standpoint, I’m what’s called “brand blind.” All I care about is if the gear looks good, plays good, and sounds good, no matter what the brand.
On the other hand, there are those whom I call “traders.” They get gear, but are always open to trading for another type of gear that might be better from their point of view. From that standpoint, brand awareness is important as people will tend gravitate toward known entities, and the brand-names definitely attract more traffic.
Mind you, I’m not saying one is better than the other. It’s just a matter of perspective in making a purchasing decision. I used to be pretty brand-centric, but ever since I started writing this blog, I’ve come across some awesome gear that I don’t think I would’ve even considered evaluating had I focused on the brand-name stuff.
And let me say that it’s not that you’re either one or the other. It also depends on the gear. For instance, I swear by V-Picks and Red Bear Picks. I won’t use any others. But I’ll buy off-brand pedals and guitars and amps.
So are you a “collector” or a “trader?”
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