Guitar Gear

Just how important is the technical design of an amp or a guitar?

If you read incredibly captivating (read: time eater) threads like this: http://www.thegearpage.net/board/showthread.php?p=7264585 on The Gear Page you might think the science and technology that goes into a product is all-important, as the original poster laments about the lost art of amp design, and how amps today just aren’t made like they used to be made because people don’t understand the science. In a project with his son, he claims to have rediscovered the science and is now using that amp as a prototype to perhaps launch a new line of Trainwreck clones. That’s a new one. Wow!

As for me, with respect to the techno stuff, I’m kind of on the fence about it.

After all, how many times have we consumers chosen a product not based upon technology, but for completely different reasons? Can you say BetaMax vs. VHS? Back in the 70’s Sony’s BetaMax video technology was clearly better than VHS. But BetaMax players were more expensive and media producers were slow to adopt the format. Needless to say, it died a quiet death. Just an aside: Some say the porn industry had a lot to do with it as well as they adopted the cheaper VHS to get their tapes out to market more cost-effectively.

Anyway, with respect to guitar gear, let’s look at the Aracom PRX150-Pro attenuator. I’ve had several in-depth discussions with Jeff about the technology behind this attenuator, and how it differs from the traditional L-Pad and resistor networks that also throw a load across the speaker. Jeff’s doesn’t. I’m no expert in electronics, but I am an engineer by trade, and the scientific and engineering principles that Jeff employed to arrive at his solution make it significantly different in approach than the traditional-style attenuators. But this isn’t an article on attenuators.

The point to my bringing up the PRX150-Pro is that despite the technology it’s built upon, that’s not what compels people to buy it. The primary reason they buy it is because it is the most transparent attenuator on the market today (not to mention that it’s less expensive and you can get one in a lot less time than its nearest competitor – and you don’t have to put a down-payment on it). Yes, it is its technology that enables that transparency. But I would venture most people don’t really care or only have a nominal interest in the technology. As for me, my gearhead nature loves the tech stuff, but I’m frankly more interested in the end product.

So what’s the point? No matter what kind of product, manufacturers can talk all they want about their technology and claim how their product is better than the rest. But in the end, a consumer’s choice will be based upon how that product moves them. Tech may play a role, but it’s minor compared to performance.

So to the original poster of that thread: Brother, you may have some great technology on your hands, but I gotta like  how it sounds.