The worst thing about hype, especially when it comes to guitar gear is that we all fall prey to it. I was thinking about all the hype and myths that surround guitar gear today, and doing a search on “guitar gear hype” yielded this interesting article that talks about marketing hype and how musicians are so tired of marketing hype that most don’t believe ANY of it, even if it’s true. I used to get all “gassed” up with all the hype, but I’m a lot more reasonable now. So when a manufacturer makes claims about something, I’ve become accustomed to ignoring the claims, though I admit that I do my best to prove or disprove claims if the gear in question seems interesting enough.
But it’s not just the manufacturers, it’s also players that push a lot of hype around, and I’ve got a few hype topics that especially annoy me:
- “Class A amps are better than Class AB”
This statement is less prevalent now than when I first heard this a few years ago, but it still irks me when I hear it. Class A doesn’t refer to the quality of an amp, but to the type of circuit. I remember hearing that from a dude at GC when I was looking at a used VOX AC30 (and btw, the ACxx amps are really NOT Class A). I thought he was bs-ing me at the time, so I just politely nodded my head, blew him off. Luckily there’s the Internet, and I also know a great amp guy who explained the operating classes to me. - “It sounds like a Dumble”
No it doesn’t. A Dumble sounds like a Dumble, and I know what at least one Dumble sounds like. Dumble tailors each amp to the player, so while as a group the amps may sound similar, they each have an individual character. It’s hard to tell – especially on the forums – who has actually heard and played one, but I’m willing to bet most people’s experience is through sound clips. I remember reading on the forums that this dude claimed he could make his Dr. Z Maz 18 sound like a Dumble (I think because it has a master volume). What a crock of shit! Unfortunately, that dude has thousands of posts and people actually believe him.But despite that, the Dumble is one case where the hype about Dumble amps is something I tend to believe, having heard and played through a Dumble. What annoys me are the comparisons with other amps or players making claims that their amps sound like a Dumble. - Cable break-in
I’ve spoken to electrical engineers, and even the article I mentioned above mentioned this hype item, and all agree that cable break-in is a fantasy. Personally, I’ve never bought into it. Who knows? Maybe my ears are not good enough to tell, but I just get decent cables that are durable and have a reasonably low capacitance. I use Monster cables – but not the super-expensive ones. They work great and they have a lifetime warranty. - Transparency
Lots of builders and players alike bandy this term about quite liberally. The fact of the matter is that anything you add to your chain will affect your tone; some more than others. The most pure tone you’ll get is your guitar plugged straight into your amp. After that, you’ll change your tone. Consider this: If you like to run effects (I usually have at least nine pedals on a board), not only do you have to deal with signal running through the pedals themselves, you have all that cable that ties them together. I think the best you can hope for is retention of your dynamics. Or if you’re like The Edge, the sum total of your effects is your tone.
So how does one get past the hype? Simple: Play it for yourself. Granted, there are some things that you just can’t try out at a shop – especially boutique gear – but most boutique gear builders have a return policy, so if it happens that you don’t like it, you can always return it.







