…if I’m getting too jaded. I’ve reviewed so much gear that I don’t seem so easily impressed as of late.
What got me thinking about this was my latest review of the PRS Sweet 16 amplifier. I played it. It sounded great, but I wasn’t overly impressed. I suppose from a pure tone perspective, I could give it pretty high marks, and my 4.5 Tone Bones rating reflects the overall quality of the amp. But at around $1700, even though PRS calls the Sweet 16 a “mid-priced” amp, there are lots of other amps in that power class that cost far less and sound just as good, if not better.
What’s in a name?
Or maybe I’m not falling into the hype trap. It seems that every time PRS comes out with something, people rave about it and assume it kicks ass without really even trying it. That’s great for PRS to have built up that kind of reputation, and probably a reason PRS gear can still command such high prices: People are willing to pay based upon the name because they know there is a certain level of quality of which they can assume will be in the gear they buy – even sight unseen.
I also suppose that when I factored in the price, it kept me from giving the Sweet 16 higher marks; and that’s the practical side of me speaking. For me, I don’t give a shit about the name or the model; I only care if it sounds good. If some gear’s tone or playability simply blow me away, I’ll pay a higher price. For instance, I’m looking for vintage or vintage re-issue Les Paul. My buddy has a number of them, and I just have to get one to add to my rig. I won’t mind paying a premium for that guitar when I find one not just because it’s an LP, but because I’m blown away by the tone. But with the exception of Goldie, none of my other guitars have cost over $1000, and half of them cost under $500. Furthermore, all my amps with the exception of the Aracom PLX18 cost under $1000 as well, and the PLX18 with its vintage-style circuitry sounds way better than the Sweet 16 and still costs less.
I guess the point I’m trying to make is that I don’t see the point in paying a high price for just “good” tone, as in the case of the Sweet 16. I’ll pay for great tone, but as I stated, there are lots of different gear out there that have great tone and a great price. The Dr. Z Remedy amp is a great example of that: GREAT tone at a great price. By the way, the street price of $1499 makes it a much sweeter deal than the Sweet 16.
I’m probably going to get jumped on for posting this, but so be it. I know what I like, and I know what I’d pay for some gear. It all boils down to tonal preference in the end. I’ll pay for tone that inspires me, but I’ll never pay for a name.










